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Whistles, Why They Work


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Whistles, Why They Work



Professor Henry Brubaker of the Institute for Studies said: “There’s something about the chirpy, cheeky nature of whistling that corporations believe engenders trust.

"Or maybe it’s like the human equivalent of snake-charming – the harmonic frequencies of whistling hypnotize the consumer into thinking banks have some agenda other than getting money."

28-year-old Emma Bradford said: “I definitely respond to whistling on television, particularly within the context of 90s-style ‘big beat’ music on gas company adverts.

"Which is weird because I find it f*%$ing annoying in real life."